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Negril has become Jamaica's foremost beach town, evolving over the past decade along with the changing nature of the tourists who come to bask in the sun and adopt the island's pace. Today, world-class restaurants and lodging provide an alternative to the low-key guesthouses and seafood stalls that became the norm during Negril's transition from fishing village to tourist boomtown in the 1970s. What was once Jamaica's secret paradise is today the heart of the island's diversified tourist economy.
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