The great thing about Negril is the fact that no matter the season, you can forget what day of the week it is in a hurry. While weekends remain "going-out nights," and important acts that draw large Jamaican audiences will perform generally on a Friday or Saturday, big artists also perform on Monday, Wednesday, and Thursday nights. Because Negril is so small, the handful of clubs that monopolize the regular live entertainment market have made a tacit pact whereby each takes a night, or two, of the week. This way, the main clubs are guaranteed a weekly following, and Negril's transient crowd can somewhat keep tabs on where to go on any particular evening.
Negril and the West
On The Rocks (noon\midnight daily) is an interesting bar with what looks like a drive-in movie theater in its parking lot. Movies are played nightly (free admission), and popcorn and ice cream are served. Inexpensive drinks in a vibesy setting close to the water's edge make this a good place to down a mid-evening drink before hitting the clubs.
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