Jamaica's contribution has been central to a bourgeoning Caribbean fashion industry. Pulse Investments, started holding Caribbean Fashion Week (CFW) in 2001, now a wildly successful annual event described by British Vogue as one of the most important fashion trends on the planet. Held during the first half of June, the week is filled with fashion shows, parties, and some of the world's most striking women clad in creative attire designed by a young cadre of imaginative talent. It's definitely one of the best times of year to be in Kingston.
Pulse Entertainment has found great success in supporting an ever-swelling corps of young model hopefuls, mostly from Jamaica, and giving them a chance on the world stage. Some of the most successful have been featured in the world's foremost magazines, like Sports Illustrated and Esquire (Carla Campbell), Vogue (Nadine Willis and Jaunel McKenzie), and Cosmopolitan (Sunna Gottshalk). At the same time, CFW has provided a forum for established Caribbean designers like Uzuri, Mutamba, and Biggy. Bob's daughter Cedella Marley never fails to create a splash with her proud and tasteful Catch a Fire line.
CFW events are held at numerous venues around the capital, centered Pulse's Villa Ronai in Kingston's uptown suburb of Stony Hill. Fashion Week attendees descend on Kingston amid a tangible buzz created by an invasion of models, fashion media, and increasingly, designers from the United States and Europe coming to catch a glimpse of the latest unabashed creation with the potential to spur a trend reaching far beyond Jamaica.